Call it human nature or simple satisfaction, human beings strive for reassurance. We need to know, who do we trust. Whether the people, products or the services we are selecting is worth the trust or is it just going be a waste. In today’s world of scamps and misjudgments, people rush back to Google reviews for reassurance. Mostly to see what others have to say about the product or service to avoid making the same mistake. There are many sites like yellow pages and BBB, where people can look for reviews but ever since 2018, more than 90% of the search traffic has reverted to Google for reviews. So that makes it your star transcendent, meaning your business gets influenced with both good and bad reviews and those reviews are there on Google. Keeping your reviews pleasing and at the top of the sight gets prime importance. In order to do a better job at this, you might want to consider some of the points this article intends to discuss.
Where do they see my Google Reviews?
Now that’s a valid question, considering you want to increase your reviews, you might as well start digging into where your potential customers might find them. In the preliminary stage, the customers will search for non-branded keywords such as “best skin toners” or “whitening lotions” rather than a specific brand or company, and at this point your only job as a cosmetic company, is to make it to the 3 local pack for the non-branded words because a) it will generate amazing traffic for your website and b) it’s a visually dominant on the page.
Since the customers weren’t really looking for your company, in particular, they might visit your website but won’t contact you. In order to make a better decision here, they might Google your company’s name as well as your competitor’s name to weigh their options and that’s where a branded keyword with your company’s name will possibly take your potential customers to the Google My Business listing, where the reviews are displayed. Not sure how to handle branded and non-branded keywords? Not a problem, we got some amazing SEO services in Chicago to help you. They master the art of figuring out the keywords and how to bring them to the limelight.
Is my Search Engine Ranking affected by the Reviews?
Not to many people’s liking, it does affect the search engine ranking. As per some SEO experts, strong local ranking factors include review signals. These review signals may include the number of reviews, an average review rating and frequency of reviews. One thing we can all agree on is the fact that consistency is a Charmer. All 3 factors conclude that if the reviews show consistency, it means people are liking your products and services, your company is being interactive with its clients and is appreciated.
However, there is one thing you need to bear in mind, Google hates to be played on. And being in Google’s bad books is certainly not a smart move. For instance, if you go from 0 to 30 reviews in one night, google will sense the stunt you tried to pull here and if the fake reviews get caught, you will be penalized, you might lose all your reviews, even the genuine ones. So settling for 15 legitimate reviews a month over 30 not so real ones is a good deal also giving a natural feel to it.
How to bring people to leave reviews?
Asking is the key my friend, just ask and get the reviews, simple as that. Every time you do business with someone, you request them to give a review. Remind them everywhere, in person, on emails, on receipts, etc. make it your motto to not end a transaction without getting a review. A good review elevates your brand image like none other. But there are always some what-ifs in a foolproof plan. What if you land dissatisfied customers or what if you just forgot about mentioning the review, what happens then?
Trying to stop a negative review is the same as trying to stop a natural disaster, not happening! so you can’t stop negative reviews, okay, but you can try lowering its hit by bringing in more positive ones. This is where quantity matters. Let’s face it, people might not review the positive experience but if by any chance you happen to enter their bad books? Well, you do have a sure shot review to your name, so this needs to work as a motivation to get more positive reviews to balance out the impact of a bad review.
Creating a Google Review Link sounds like a plan
Reviews are important to you; why would your customer want to take any grief for that? So it’s your job to make it easier on them. Rather than explaining how to leave a review, which, unfortunately, most of the people have no clue about, you create a link that helps the customer gets directly to where the review needs to be left. Google yet again makes life easier with its Google review link tool. You use this tool and get reviews hassle-free. You can put the link in emails, messages, websites and the customer will get to it more quickly.
Too much to take in all at once? That’s fine, you are not alone here. You got a number of reliable advertising agencies in Chicago that can get you up the ranking bar without you breaking a sweat. Contact them at your earliest to get this Google reviews game started and have a competitive edge over others.