Google Reviews: How to increase them?

Call it human nature or simple satisfaction, human beings strive for reassurance. We need to know, who do we trust. Whether the people, products or the services we are selecting is worth the trust or is it just going be a waste. In today’s world of scamps and misjudgments, people rush back to Google reviews for reassurance. Mostly to see what others have to say about the product or service to avoid making the same mistake. There are many sites like yellow pages and BBB, where people can look for reviews but ever since 2018, more than 90% of the search traffic has reverted to Google for reviews. So that makes it your star transcendent, meaning your business gets influenced with both good and bad reviews and those reviews are there on Google. Keeping your reviews pleasing and at the top of the sight gets prime importance. In order to do a better job at this, you might want to consider some of the points this article intends to discuss. 

Where do they see my Google Reviews?

Now that’s a valid question, considering you want to increase your reviews, you might as well start digging into where your potential customers might find them. In the preliminary stage, the customers will search for non-branded keywords such as “best skin toners” or “whitening lotions” rather than a specific brand or company, and at this point your only job as a cosmetic company, is to make it to the 3 local pack for the non-branded words because a) it will generate amazing traffic for your website and b) it’s a visually dominant on the page.

Since the customers weren’t really looking for your company, in particular, they might visit your website but won’t contact you. In order to make a better decision here, they might Google your company’s name as well as your competitor’s name to weigh their options and that’s where a branded keyword with your company’s name will possibly take your potential customers to the Google My Business listing, where the reviews are displayed. Not sure how to handle branded and non-branded keywords? Not a problem, we got some amazing SEO services in Chicago to help you. They master the art of figuring out the keywords and how to bring them to the limelight.

Is my Search Engine Ranking affected by the Reviews?

Not to many people’s liking, it does affect the search engine ranking. As per some SEO experts, strong local ranking factors include review signals. These review signals may include the number of reviews, an average review rating and frequency of reviews. One thing we can all agree on is the fact that consistency is a Charmer. All 3 factors conclude that if the reviews show consistency, it means people are liking your products and services, your company is being interactive with its clients and is appreciated.

However, there is one thing you need to bear in mind, Google hates to be played on. And being in Google’s bad books is certainly not a smart move. For instance, if you go from 0 to 30 reviews in one night, google will sense the stunt you tried to pull here and if the fake reviews get caught, you will be penalized, you might lose all your reviews, even the genuine ones. So settling for 15 legitimate reviews a month over 30 not so real ones is a good deal also giving a natural feel to it.

How to bring people to leave reviews?

Asking is the key my friend, just ask and get the reviews, simple as that. Every time you do business with someone, you request them to give a review. Remind them everywhere, in person, on emails, on receipts, etc. make it your motto to not end a transaction without getting a review. A good review elevates your brand image like none other. But there are always some what-ifs in a foolproof plan. What if you land dissatisfied customers or what if you just forgot about mentioning the review, what happens then?

Trying to stop a negative review is the same as trying to stop a natural disaster, not happening! so you can’t stop negative reviews, okay, but you can try lowering its hit by bringing in more positive ones. This is where quantity matters. Let’s face it, people might not review the positive experience but if by any chance you happen to enter their bad books? Well, you do have a sure shot review to your name, so this needs to work as a motivation to get more positive reviews to balance out the impact of a bad review.

Creating a Google Review Link sounds like a plan

Reviews are important to you; why would your customer want to take any grief for that? So it’s your job to make it easier on them. Rather than explaining how to leave a review, which, unfortunately, most of the people have no clue about, you create a link that helps the customer gets directly to where the review needs to be left. Google yet again makes life easier with its Google review link tool. You use this tool and get reviews hassle-free. You can put the link in emails, messages, websites and the customer will get to it more quickly.

Too much to take in all at once? That’s fine, you are not alone here. You got a number of reliable advertising agencies in Chicago that can get you up the ranking bar without you breaking a sweat. Contact them at your earliest to get this Google reviews game started and have a competitive edge over others.

Best Microsoft Office 2019 Tips

Microsoft released Office 2019 in 2018 and it is now available for Mac and Windows 10 users to buy Microsoft Office in Pakistan and all other countries.

Microsoft Office 2019 brings a number of small twists and additional features so we thought we would highlight all of the awesome changes in this blog.

What Is In Office 2019?

Microsoft Office 2019 is actually the latest standalone version of Microsoft’s Office software. Office 2019 includes all the applications that were provided built-in to the users. Office 2019 is also useful for those users who like to save and access their files offline without.

New Changes In Microsoft Office 2019

Here are the top new changes in Office 2019. Keep in mind that all of these changes will also be made available for Office 365. If you already have an active 365 subscription, you will be able to take advantage of these changes immediately.

  • Scalable Vector Graphics for Word, Excel, PowerPoint
  • Microsoft Translator in Word, Excel, PowerPoint
  • Create Math Equations with LaTeX equation in Word
  • Create smoother animations and movements with Morph in PowerPoint
  • New navigation feature called Zoom for PowerPoint
  • Use Surface Pen to navigate slides in PowerPoint
  • Exciting new functions in Excel

Scalable Vector Graphics

You can now add Scalable Vector Graphics (SVG) in Microsoft Office 2019 now. This type of graphic can be easily rotated, moved, colored, and resized without any degradation to the quality of the image. You can also find a number of icons in the Insert tab.

There will be a new Icon button here that can be used to access a variety of popularly used SVG icons. These icons may serve as an easy way to fancy up your emails or presentations, or just as a way to add some life to an otherwise dull document.

Microsoft Translator Built-in Support

Microsoft Translator is a new feature added to Word, Excel, and PowerPoint. To access it, open the Review tab in your document and then click the new Translate and Language buttons. From here, you will have the opportunity to translate the entire document or translate a selected portion of text. Translation services like Microsoft Translator aren’t perfect, but over time they are becoming more accurate.

LaTeX Equations in Word

With LaTeX equations in Word, you can now type math using the LaTeX syntax. Full details on how to use this new system in Microsoft Word has been explained by Microsoft here.

You will find the LaTeX option under the Design tab. alternatively, you can press ‘Alt’ + ‘=’ on your keyboard.

Morph in PowerPoint Adds Better Animation and Motion

The latest change Morph is added to the PowerPoint. This powerful transition will allow you to add smooth movement between one slide to the next in a presentation. It’s essentially a straightforward way to get any animation created within seconds. PowerPoint will do the heavy lifting for you.

To use Morph, you must first duplicate a slide, then move, resize, or edit the objects on the duplicated slide, and then click Transitions and morph. Doing this will automatically create a smooth animation from the original slide to the duplicated one.

New PowerPoint Zoom Navigation

Zoom adds a new dynamic navigation option for presenting your PowerPoint slides. With Zoom, you will have thumbnails for all of your slides on one single page. You can then click each slide individually and a small transition animation will take you into that slide.

Zoom proves to be a fun, engaging way to bounce between slides during a presentation and it allows for a more free-flowing approach to a presentation as opposed to the typical slide-by-slide default.

These were some of the features that were added newly in Office 2019 by Microsoft. If you wish to experience these latest features do visit Xcentric Store to buy Microsoft Office in Pakistan.

PPC Tips To Gather Leads And Greater ROAS

Digital Marketing company in pakistan

Marketing is all about grabbing potential leads and in digital marketing new trends kick in as the professionals keep trying new techniques for a better outcome.

In this blog, you will know about the techniques that you can use as a marketer to gain the lead and get a higher return on advertisement spending ROAS.

Select Keywords Carefully

The important part related to keywords is that they should cover your target audience and selecting keywords accordingly is a tough job. Use a tool like Google Keyword Planner to find relevant keywords for your firm that are within your budget. Keyword Planner gives suggested starting bids for each keyword, allowing you to find the best keywords for your campaign.

If you are not trying enough, your ads will not show, so it is best not to target keywords that are outside of your budget.

Choosing Right Keywords For PPC

When you are running advertisements in such a modest market, it is a smart to move to target at least 3-5 relevant keywords instead of a single keyword. Just remember that targeting specific long-tail keywords like “Digital marketing agency in Pakistan” will result in more leads than one-word keywords like “Digital Marketing.”

Moreover, using negative keywords may also help you in many ways. These are irrelevant keywords that you do not want to trigger one of your ads.

Use Responsive Search Advertisements

Responsive search advertisements are a comparatively new concept but, very powerful in Google Ads. Responsive advertisements allow you to add multiple headlines and descriptions to create an advertisement that changes to display more text and related message to your customers. Google itself checks the combinations of headlines and descriptions to find the one your customers are most interested in. It is a kind of testing without any extra work on your part.

Make Sure Geo-Targeting is Set Up Correctly

If you are an attorney the location of your business should be very specific for that you have to make sure you set up geo-targeting correctly. You cannot target your complete state since your clients will not prefer to drive hours just to pay a visit to your office. Since the cost-per-click CPC is so high on law-related keywords, you do not have to waste your ad spend on people that are not going to make the trek to see you.


You cannot check or monitor your marketing campaigns every time but Google Ads has also a powerful automation tool to do the job for you.

To choose which PPC-related tasks you have to automate, you have to think about the tasks that you do usually and they require your most time and attention. There are chances that you can automate these so you can spend more time working with clients. Just remember that PPC is not a set it and forget it part of your marketing strategy. While some tasks can be automated, you still need to manage your campaigns and check in on them regularly.

Make Sure Your Ads Are Relevant

None of these optimization techniques will work if your advertisements are bad or do not speak to searchers’ points. Touching on people’s requirements and demands is a key principle of advertising in general just tell people how you will solve their problems.

Landing Page Optimization

A landing page is a page that someone is taken to when they click your ad. This is where cohesiveness is extremely important. The headline on your landing page should be relevant to the keyword search that brought the person to your page.

Campaign Structure

With Google Ads, it is very important to be as precise as possible, if you are more relevant to the search query, your add quality will be higher and more likely you will reach top ad placement.

These were very basic new techniques that you can apply while your marketing campaigns through Google Ads. Digital marketing agency in Pakistan use these techniques to grab leads and boost the revenue of the client’s business.

Things to Learn From Microsoft Office

Microsoft Office is said to be one of the most useful application you can have in your workplace. With the bunch of various applications, it also allows performing different tasks as well.

From creating spreadsheets to sending emails and sharing slides as presentations, Microsoft Office can provide all the resources and templates that are needed to accomplish a wide range of tasks at work. If you or any of your employees find the need for a refresher course or just a brief introduction to Microsoft office then the best thing you can do is to get Microsoft Office training. It is simple to understand and easy to recall all the previous things.

I do not think so but if anybody is not familiar with Microsoft Office till now, you should get this tool for yourself and if you are willing to get it all ready then visit Xcentric Services Microsoft partners in Pakistan to buy Microsoft Office in Pakistan.

Let’s see what things you can learn from Microsoft Office Training.

Creating Slides on PowerPoint

At Microsoft Office Training students can choose to study PowerPoint, a program that can be important in order to create powerful presentations. In addition, to learning how to make basic text slides, students will also learn how to add graphics in their presentations, customize the view of the slides and turn a boring and ugly presentation into a dynamic one.

Writing Documents in Word

Many businesses are using Microsoft Office Word to create documents in it. One reason for this is that it can be easily sent, acknowledged and can be opened by people from around the world easily. With training, students can learn to do more than just type up a basic document in the program.

Participants can focus on Word’s more advanced possibilities, which include editing existing Word documents, collaborating with other staff on a single document in real time or adding reference marks and notes into a document.

Sending Emails through Outlook

People who are already using Outlook at work in order to send and accept emails often do not fully realize how helpful Outlook can be and so they do not appreciate it that way. With the help of Microsoft Office Training, participants will learn how to schedule appointments in Outlook, customize their Outlook calendars, organize and search through email, archive past emails and even work remotely in Outlook.

By realizing all of these advanced features of Outlook, all the business employees will have a better consideration of how to connect the potential features of Outlook in their daily routine tasks.

Making and Analyzing Spreadsheets in Excel

Most employees are at least vaguely familiar with Excel and the idea of making spreadsheets, but those with advanced MS Office Training will fully realize everything this versatile program can do.

With Excel, you can learn how to create ordinary spreadsheets and workbooks, analyze data within enormous spreadsheets, add data graphs or charts to workbooks to boost their visual appeal, finding some common errors and mechanize some of the most normal Excel tasks, which can increase productivity and it also helps to cut labor costs when applied across the board.

Creating Databases in Access

With the unbelievable and sometimes irresistible quantity of data that modern organizations are able to collect, Microsoft Access is an important application that can help you to make tables and databases to store your data.

In Microsoft Office Training you can separately focus entirely on Microsoft Access, with the program designed for beginners, intermediate and advanced level students. Some of the topics covered in the training also include how to adjust current database?

How to create new ones?

This will help you to understand how to save data through Access and share it with other employees and how to write high level queries?

If you need to enhance your skills to give clients presentations, connecting calendars or anything in between, Microsoft Office Training can help you through. You can also buy Microsoft Office in Pakistan from Xcentric Services Microsoft Partners in Pakistan.

4 Great Features Of Microsoft Dynamics 365 CRM

Microsoft Dynamics 365 is most cultured customer relation management CRM has far expansive features and abilities than what most people realize.

When it comes to maximizing, growing and evolving customer relationships, having a robust CRM solution is crucial. According to Microsoft research, 53% of top-performing companies say they have invested in CRM to drive sales and productivity, and 47% of polled CRM users say their customers’ satisfaction has been positively affected by their CRM solution.

However, many organizations are now broadening their CRM activity and integrating their CRM with other aspects of their business, and other technology solutions and applications, in order to streamline processes and seize more opportunities.

1: Get Deep, Cross-Channel Sales Insights

With Dynamics 365, you can turn your customer relationships into real revenue, by using data and business intelligence to better understand what your customers want and provide the personal attention that will help you convert more opportunities.

Today, data is the new currency. Organizations are creating more data and can access more data, faster, than ever before. With Dynamics 365, this data can be harnessed and used across the organization to generate action and drive outcomes.

Bringing all of your sales and customer data into the one, streamlined channel, you can also very quickly identify trends for potential sales, and rapidly determine next steps. And smart usability tools within the Dynamics 365 interface also keep your people focused on what they need to do; helping them prioritize tasks, activities and action items.

2. Manage Remote Workers And Assets

If you operate a business with remote assets or workers, it can be extremely challenging and time-consuming particularly if much of your monitoring and management is done manually.

For this reason, more and more businesses are turning to cloud-based CRM solutions, which enable remote workers including sales staff to tap into crucial data from anywhere, and from any device.

With Dynamics 365, you can optimize your field service via intelligent scheduling tools, in-built mobile support, and remote asset monitoring.

By implementing the Internet of Things IoT devices on certain machinery or assets, for instance, and integrating it with your Dynamics 365 solution, you can very quickly determine when an asset requires maintenance mean you can activate it before the problem escalates. This, of course, means less downtime, better efficiency, and improved productivity.

3. Automate Project-Based Processes

With Dynamics 365, you can put the client at the center of your operation not just to make an initial sale, but also on an ongoing basis.

A Forrester study, for instance, recently polled 2,000 employees who were using Microsoft Dynamics. The study found that by using Microsoft Dynamics, return on investment in terms of productivity gains was a whopping 245%. According to the study:

  • 50% of teams improved productivity
  • Sales productivity and uplift was 5%
  • Consultation time was reduced by 10%
  • Revenue increased by 2%
  • Customer service labor costs reduced by 40%
  • Labor costs overall decreased by 20%
  • Marketing budgets saved at least $75,000

For instance, Dynamics 365 simplifies and enhances project planning – making it easier for your sales and project managers to collaborate on estimates using templates. You can also integrate seamlessly with Microsoft Project, so you can improve project planning from estimation to completion.

Resourcing is also simplified via Dynamics 365, as you can assign the best consultants to each project based on their skills, availability, and interest, by unifying resources and scheduling. You can optimize your resources across project service, customer service, and field service, and in so doing, increase your consultants’ job satisfaction.

4. Enhance And Evolve Your Marketing

With the help of Dynamics 365, you can unite your sales and marketing tasks together to deliver more combined customer service experiences.

Dynamics 365 means you can bring your marketing content, data, and processes together to deliver engaging customer experiences for all customers. You can also create a 360-degree view of customers across sales and marketing, and take a more proactive approach to sales and marketing anticipating customer needs, uncovering insights and personalizing all touch points.

For instance, you can get information about all the interactions customers have had with you to help create a seamless experience for them whether they are responding to your marketing campaigns or speaking with your sales team. You can also deliver consistent messaging between your sales and marketing teams to increase retention rates, reduce the sales cycle and increase close rates.

Xcentric Services are Microsoft Partners in Pakistan and they offer best Microsoft Dynamics 365 implementation for your business according to business demands.

Hidden Features of Microsoft Office Word

Microsoft Office is a great packaged software to perform different tasks but when it comes to documents MS Word offers great ease and functionality to users.

Many people who use a computer do not know how to use Microsoft Office or MS Word may be these products are not free that is why people use them less. Well, this happens only in Pakistan in rest of the countries people pay and then use the services which are the right way. Xcentric Services offers you to buy Microsoft Office in Pakistan.  

If you use Microsoft Office Word you might enjoy this but if there are people who never used MS Word, this is an opportunity to learn some good tips to use Microsoft Office. Here are some Microsoft Word features that make your work easier.

Distraction Free

Writers and readers need silence and peace. The clutter of Microsoft Word introduced users to modes of distraction-free editors and uninterrupted peace. If you like Word application, to hide the visual clutter of the Ribbon you can use a quick shortcut. You have to Press Ctrl + F1 to toggle the Ribbon from view. Distraction-free reading is a very important feature present in Word 2013 and 2016, although, it was also available in Word 2010.

Rearrange With the Outline View

Outlining main ideas and completing the first draft quickly is the toughest part for writing productivity. If it is used well, the Outline View can increase your productivity by 50%. You can get a different type of setting to rearrange your draft in the View menu and then Outline View. You can choose the right setting according to your document and arrange like that.

Microsoft Word a Quick Brainstorming Tool

All you have to do is to double-click anywhere and start typing. You do not have to bother with positioning a cursor. This is the closest example of Microsoft Word as freestyle writing application. Click and Type is working since Word 2002. The feature only works in the Print Layout view or in the Web Layout view. Although this is very helpful to insert text and graphics, you can also use it as a tool for brainstorming.

Convert Tables to Graphs in MS Word

Microsoft Office Word allows users to create charts and tables and then turn them into useful graphical visuals. This feature is not commonly known to everybody but almost everybody needs this feature in their professional or student life.

Write Equations in Word

Microsoft Office Word application also allows users to write equations with proper symbolic representation. In MS Word 2013 and 2016, it was simply known as Equation. To add an equation you have to go to insert and select equation and then type a new equation there just like mentioned below. Choose Insert then select Equation and Insert New Equation.

Use the Equation option menu to make your own advanced equations for different subjects like mathematics, physics, or chemistry. MS Word gives you many well-known template equations to insert with just a click.

Hold 24 Items in the Clipboard

Windows has its own clipboard but here we are talking about a separate MS Word’s own version of clipboard that can hold up to 24 items. In the Home tab, click the little drop-down arrow button right next to Clipboard to show the panel on the left. To get its shortcut just press Ctrl+C two times to open the Clipboard Panel. This holding capacity offers you to cut and copy multiple elements and paste them anywhere within the document file.

These were some hidden feature of Microsoft Word, maybe many of you are already have knowledge about these but there are people who do not use enough of MS Word so for their convenience, this piece of information is shared. If you are looking for Microsoft products Xcentric Services is selling original Microsoft products in Pakistan. If you are willing to buy Microsoft Office in Pakistan do visit Xcentric Store.

Email Security with Microsoft exchange online

#Microsoft exchange online

Emails are the easiest and quick way of communication for marketing purpose and for general use too, Microsoft Exchange Online ensures the security of emails.

Right now many businesses and email marketing firms are facing the issues regarding the security of emails and trying to overcome the issue of spam protection. As it is an easy way of communication, it is easy for hackers to spread malware through deceiving spam emails convincing the targeted audience to click the email and open the attachments or links that come with the email. After opening the link or attachments the user is directed to malicious websites or any irrelevant document will open and by this way, the hackers install the malware from backend on to the user’s system. After getting access to one system they are able to access whole data of the company and can use it for any purpose.

Email security safeguards that there is proper control over the access of an email account. An email service provider arranges efficient email security to protect all the subscribed email accounts and data of both sides from the hackers every time, it does not matters if it is on rest or the email is passed to the customer or other users.

Email security can be described in a comprehensive way, it includes a wide range of security techniques to secure email accounts and services. Active email security for any user includes strong passwords, spam protection, password revisions, and anti-spam software.

An active security service provider provides email security by applying a strong password, using controlled access techniques on an email server, confirming that the email messages are digitally signed and encrypted when the emails are in the inbox or in sending procedure. It ensures to apply spam protection applications to restrict doubtful emails.

With the frightening rise of security breaks through constant growth of cyber-attacks, Email security has become a priority for both individuals and businesses. That is why email security goes compulsory for both personal and business email accounts. Administrations should look forward to applying multiple security measures to enhance email security.

Users are never sure if the emails sent and received are secure from the hackers or not. When the emails are left insecure, they can be accessed by illegal accounts and can overrun the emails with malicious emails and it can be quite damaging.

Phishing emails cheat users to share personal information and sensitive data. Phishing attacks often target departments that take care of sensitive information and data in any business. Phishing emails include a sense of urgency to successfully gain access to sensitive information.

Spam emails are created by hackers to ask victim receivers to confirm passwords, bank account numbers, login credentials, and even card numbers. Hackers also design websites that look exactly like a reputable seller to persuade victims to share their financial information or any other sensitive information.

There are different techniques to handle such situations, currently, companies try to apply a comprehensive anti-spam & Email Security Software that delivers effective email protection. A multi-function safety is compulsory to protect email structure and provide strong anti-spam reporting and fights against malware threats that try to get into the emails to make a connection with the data.

By installing an active anti-spam and email security software you will get the following benefits such as spam detection up to 97%. The active anti-spam will offer protection every day without any break and security from unknown threats. It also ensures security against over-flow attacks and denial of service attacks.

Right now businesses are using Microsoft Exchange Online plans to address this situation. Exchange Online is an email server by Microsoft that offers best email security among other important features.